Design (UX & UI)

User Experience (UX) and User Interface (UI) are essential to improve your conversion rate, retention and usage. Our designers along with the AB testing team develop optimised interfaces for your users.

What are UX and UI?

Because UX and UI are essential in developing a product, it’s easy to confuse them. UX stands for User Experience. UI stands for User Interface.

UX is the invisible part of design. It is a more analytical and technical area. UI will make the UX graphically pretty. In a simpler way during the development of a website or an application, the UX team will make sure the Call-To-Action naturally falls under hand without looking. The goal is to make it as simple as possible for a new user to naturally navigate your site without thinking about it. UI will graphically integrate UX with the graphic charter the brand identity.

How do we work?

Our UX / UI methodology is based on the following principles:

  1. Observations and analysis to create a persona, a map experience and a tree structure
  2. Sociology and ergonomics in order to create a wireframe and prototype (site or app)
  3. User tests and collection of user experience
  4. Optimisation of UX and the start of UI in accordance with the graphic charter of the company / project
  5. Finalise the App or website design.

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We work with the following tools